Race Value

 

His thirty two years of racing experience is now focussed on the Fitzgerald Racing Team's participation in Carrera Cup and delivering results and value for sponsors.

 

Carrerra Cup is the fastest and most successful 'one-make' motor racing championship in the world and has captured the sports marketing 'high ground'.

 

Carrera Cup facts and figures (2008)

 

-          Live TV races: 9

-          Live TV hours: 4.5

-          Live TV audience: 6 Million

-          Packaged TV hours: 3

-          Packages highlights: 773,469 viewers

 

An excerpt from the 2008 Repucom report highlighting the 5 drivers who received the most television exposure, shown in $AUD value

 

Top 5 Drivers by TV Exposure

 

Driver                 Cumulative Total

Craig Baird        $1,761,463

David Russell   $1,616,814

James Moffat    $1,144,560

Aaron Caratti     $1,092,374

David Wall         $981,353

 

 

It is estimated than an Australian audience of close to 8 million viewers will watch the Carrera Cup on Chanel Seven's live coverage during the 2009 season.

 

The Championship has national exposure at events including the Australian F1 Grand Prix, The Clipsal 500, Gold Coast Indy 300 and Bathurst 1000.

 

Peter has had many hard fought achievements in his career.

 

Peter shares his experiences with organisations through events and conferences to help build moral and motivate them towards achieving their goals.

 

Drive days also provide a once in a lifetime experience for consumer competitions and trade incentive programs.

 

Peter as the team owner has the ability to represent sponsors in a way that is consistent with their business objectives, such as increasing consumer interest, company profile and awareness.

 

This also extends to adding value to products through promotion, motivational sessions and supporting brand awareness campaigns.